Marketing doesn't have to be complicated. But it does have to work.
Written by Milissa Rick and Samantha Kraemer, The Marketing Edit: Basic and Brilliant is the straight-talk guide for business owners, entrepreneurs, and marketers who are juggling a million things and trying to make their marketing matter.
Whether you're building a brand, figuring out what to prioritize, or ready to take your marketing from basic to brilliant, this book will help you make smarter moves, focus on what matters, and get better results.
$27.99 · Signed by both authors · Ships January 2027
Pre-order your copy today and be among the first to get your hands on the book.
Free shipping on direct orders placed through November 15, 2026.
Your next great marketing read starts here.
Great marketing doesn't happen in a silo. Get your team on the same page with The Marketing Edit: Basic and Brilliant.
Whether you're building a marketing team, developing emerging leaders, or helping your organization think differently about marketing, this book makes a great addition to your team's bookshelf.
Buying for your team? Save when you buy in bulk.
Exclusive team pricing
Order directly through The Marketing Edit Co. and save:
10–24 copies: $23.79 per book (15% off)
25–49 copies: $20.99 per book (25% off)
50–99 copies: $18.19 per book (35% off)
All copies are signed by Milissa Rick and Samantha Kraemer and expected to ship in January 2027.
A few things to know:
Bulk pricing is available exclusively through direct orders with The Marketing Edit Co.
Free shipping on direct orders placed through November 15, 2026, shipped to one address.
Amazon, bookstores, and other retailers sell at the $27.99 list price and do not participate in our bulk discounts or free-shipping offers.
Ordering 100+ copies? We'd love to talk! Contact us to discuss your organization's needs and custom ordering options.
Work With Us
The book gives you the framework. We’ll do the work alongside you.
Everything in The Marketing Edit: Basic and Brilliant comes from decades of doing this work for real brands with real budgets. If you’d rather not go it alone, we offer two hands-on services built directly on the book’s frameworks.
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Find out what’s working, what isn’t, and where your next dollar should go.
Most businesses don’t have a marketing problem. They have a clarity problem. They’re spending in places they’ve never questioned and missing places they’ve never looked. Our audit takes an honest, outside look at your whole marketing picture: your brand, website, social channels, advertising, customer experience, and how all of it stacks up against the competition.
We start with the Basic Marketing Audit from Chapter 3 and go deeper. That includes a competitive analysis of the brands you’re up against and what they’re doing well. You’ll get a clear, prioritized set of recommendations, with the basics to fix first and the brilliant moves worth investing in. Every audit we do ends with an answer to your top 2-3 business goals.
Investment: $5,000-$15,000, depending on the size of your business and how deep the competitive analysis goes.
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Your brand, documented so everyone can use it the same way, every time.
A brand is more than a logo. It’s how you look, sound, and show up everywhere your customer meets you. Without written guidelines, a brand drifts with every new hire, agency, and social post. We build a brand book your team will actually use. It covers your brand story and positioning, voice and tone, logo usage, color, typography, photography style, and real examples of the brand done right.
Whether you’re a new brand finding your look or an established one that has drifted, we’ll give you a single source of truth.
Investment: $10,000 – $30,000, depending on whether you need a brand refresh or a full brand book built from the ground up.
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Not every business has the same needs, and not every marketing challenge fits neatly into a package.
Whether you're looking for help with brand strategy, creative direction, a website, a product launch, marketing planning, or something entirely different, we'd love to hear what you're working on.
With experience spanning brand development, digital marketing, e-commerce, creative strategy, and business growth, we can help you identify the right approach and build a solution around your specific goals.
Have a project in mind? Let's start a conversation.
Call us at 608.289.9714 or email skraemer@themarketingeditco.com to talk through your needs and explore how we can work together.
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Our work includes marketing and brand standards for West Bend, Regal Ware, Regal Cookware, American Kitchen, ESPRO, Lands’ End, Kid Trax, Schwinn, Mongoose.
Let’s talk. Book a discovery call: 608.289.9714 or email skraemer@themarketingeditco.com
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